In this digital era, online presence = brand awareness. In the 21st century your brand image online is flatly considered as your first meeting with a customer.
It’s the face of your brand, when you are not available. In fact, today’s high tech customers, rely on the online presence of a brand, as a validity test of that brand’s credibility in the market. In current highly competitive markets, your brand must be recognizable, relatable and most importantly authentic to capture your target audience’s attention. High online visibility of your brand builds validity and customers will be more likely, to stick to your product/services.
Keeping that in mind, lets examine some important tips to improve and increase your brand’s online presence as well as credibility.
Checklist:
| Blogs | The more you blog the better it is for your brand presence. Remember to keep updating your website with new content every once/twice a week. This way, Google index your website more favorably if it is frequently updated with fresh unique content and regularly updated blogs on your website shows that your company/brand is active and has some fresh valuable knowledge to share every week. |
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| Social Media | Shout it out on top of the mountains. Be active on the online social forums such as Facebook, LinkedIn, Twitter, etc. Keep posting daily content which is relevant to your brand and can get your target audience excited to engage with your brand/company. Similarly, take time to read and comment on what other’s post, remember more interaction, better traffic. |
| Pay Per Click | Invest in pay per click options by starting a campaign on Google Adwords or using Facebook Ads for Business to get some initial traction. Remember, it is an excellent way to increase traffic to your website and increase your brand awareness online among your target audience. |
| SEO | Take a break from your operational tasks and dig into a thorough keyword search every now or then to become aware of current/ trending keywords and setup/organize/optimize your website pages and your blog articles accordingly. This will help people find you more easily and will improve your brand presence online. |
| Freebies | Remember, everyone loves freebies. Always try to give out something for free on your website. Maybe a free trial of your software, a coupon, a free e-book or anything which can attract and engage your target audience more. |
| Mobile | Very rarely, customers now-a-days stick to their computer screens to visit your website. Be it you or me, nobody has enough time to open up their systems when everything is on a verge of a click from their smart phones/tablets. Even Google penalize websites now which are not mobile friendly. So make sure your website is easy to view and use, on mobile phones/tablets. |
Boosting your presence online could be time taking and sometimes exasperating as well. But remember it’s an effort well spent for company’s long and short term vision if properly executed.